© CTC Publishing

Bob Bly, author of 95+ books and the man McGraw-Hill calls
"America's top copywriter," introduces....

"I enjoy your promotional e-mails, read every one of them, and save all of them!"
--Ernie Schell, former editor, Target Marketing

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About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $700,000 a year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of 70 books including The Copywriter's Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He has also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. He was formerly the advertising manager for Koch Engineering, a manufacturer of equipment for the chemical industry.

What they say about Bob Bly's copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and ‘partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings - your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected - which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back - he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I'm in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, it's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job - I'm always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again, I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale ... can't ask for much better than that."
—David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation - as well as the conversion program from HMCL - as big successes."
—Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II

"Thanks, Bob! You are awesome to work with."—Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."—Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out-produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."—Jim Chacona, MedLink

"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
—Gail Diggs, Phillips Health

"Thanks again ... you did a great job."
—Caleb Cherry, Capital Financial Media

"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
—Sara Pond, Nightingale-Conant

"The original ad insert of ‘Wall Street's Loss is Your Gain' continues to kick butt - pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
—Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks, Bob!"
—Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful ...even entertaining. You really communicated the ‘feel' of the message we are selling. Thanks for such great work, Bob!"
—Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
—Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
—Pamela Clements, Thomas Nelson Publishers

"Your work for me is outstanding."
—Thomas Massie, BRIDGELINE Software

"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."
—Jack McDonough, U.S. Tax Corporation

"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
—Michael Masterson, AWAI

"Even though he refuses to admit it, Bob is THE Direct Marketing guru ... or, at the very least, he's mine."
—Jill Perri, American Consultants League

"Great copy! I love it!"
—Marlene Jensen, The Newsletter Group

"You've done great work with this package. I'm sure it wasn't easy doing all of the research to get all of the facts you've assembled. I learned things reading this package and I think for tech investors, this level of detail and fact finding provides a lot of credibility. I think it's a winner."
—Porter Stansberry, Porter Stansberry's Investment Advisory

"We received the letter. Our first and probably lasting impression is great. Paul is usually very skeptical but he really likes it. I know we want to stick with the first impression. It looks like it may be perfect. We are very impressed."
—Frank Lardino, Investors Alliance

"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
—Ray Hardee, Engineered Software, Inc.

"The letter you composed is terrific. We like your text, and we also like the promotional ideas you've incorporated into the package as a whole. Thanks a lot for your efforts."
—Maureen Neary, Tower Media.

"Nice job on the white paper. It's a treat to have my name on it."
—Raymond S. Elman, Bridgeline Software, Inc.

"Your ‘Double Your Money' headline won with a 1.07 response rate. Just to let you know, this offer did better then the two before it did (all of which were after the new editors took over). I rarely see copywriters that go the extra mile like you do. I really appreciate it."
—Amanda Hath, KCI.

"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
—Lisa Bruette, Agora Inc.

"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
—George Rayburn, The Dan Ferris Power Report

Dear Marketer:

To make money selling information products on the Internet, I write -- and distribute to my online subscribers -- about 100 e-mail messages each year.

The response rates -- and sales results - generated by these e-mails are precisely tracked and measured ... down to the penny.

That way, I know exactly which copy approaches ... subject lines ... formats ... offers ... products ... content ... and ideas are working in my e-mail marketing - and which aren't.

A few weeks ago, for instance, I wrote a quick e-mail to sell one of my e-books.

Within 72 hours, we'd generated $5,488 in orders ... more money than many people earn in a week.

Cost to transmit the message to my e-list? About twenty-five bucks.

Time it took me to write the e-mail?

About 10 minutes total.

And may I let you in on a little secret that shouldn't surprise you?

Any week where I can earn $5,488 ... doing just 10 minutes worth of work ... is a good week for me!

After all, that comes to $32,928 per hour ... just for writing a short -- and simple -- text e-mail message.

Throughout the year, a number of my e-zine subscribers have told me they really like the information products I sell to them....

But they love the e-mail marketing messages used to generate those sales even more!

That makes sense to me, when you stop and think about it.

Most of my readers subscribe to my list to learn Internet marketing and copywriting.

By studying my e-mails, you can master my approach to both.

Only problem is: when you get an e-mail blast from me, you don't know how well it worked -- because you don't have the results in front of you.

And I'm betting you didn't save those e-mail messages, either. So it's difficult to go back and review them now, right?

Fortunately I have a solution....

Bob Bly's Million-Dollar
E-Mail Marketing Swipe File

In my 234-page e-book, Bob Bly's Million Dollar E-Mail Swipe File, you get a collection of nearly six dozen e-mails that collectively have generated $158,639 in online sales.

Each e-mail is featured in a separate chapter, in which you get:

  • The full and unabridged text of the complete e-mail - just the way it went out to my list.
  • Sales reports for each e-mail - including click-through rates, conversions, units sold, gross revenues, and more.
  • Commentary on why I wrote the copy I did - with tips on how to apply my e-mail copywriting methods to your own marketing.

In essence, you're getting a look into the inner working of a small information marketing business - similar in many ways to the kind of Internet business you want to have.

Here's just a sampling of the money-making e-mail marketing messages collected and analyzed in this swipe file:

  • The controversial "my copywriting business for sale" e-mail that helped launch my best-selling e-book ever. Page 125.
  • How I made thousands of dollars selling a public domain e-book that other marketers give away for free. Page 180.
  • Is copywriting obsolete as a profession? My e-mail answered this question - and made us thousands of dollars in sales. Page 204.
  • The 28-word e-mail that took me 2 minutes to write ... and generated over a hundred orders and more than $4,300 in sales for a new $39 e-book. Page 152.
  • Why my "22 habits of financially successful writers" e-mail worked so well ... and how to use this copywriting method to boost response rates in almost anything you write. Page 21.

If there are other successful Internet marketers opening up their files and results ... and making them available for all the world to see ... I'm certainly not aware of them.

But that's not all....

Double or triple your
e-mail response rates

In addition to a huge swipe file of dozens of my money-making e-mail marketing messages - with commentary and analysis - my E-Mail Swipe File is loaded with e-mail copywriting techniques and Internet marketing advice.


  • How to generate thousands of dollars in online revenues a week, at virtually no cost, with the "Agora Model" of e-mail marketing. Page 5.
  • Why drama and emotion pull better in e-mail marketing than facts, explanation, and lessons. Page 77.
  • Marketing business opportunity products with "blind" advertising. Page 27.
  • How to capture reader interest with a "story lead." Page 81.
  • Your e-mail copy promises to reveal secrets or answers to the reader. Must you deliver that information on your landing page? Or should you force readers to buy your product to get it? Page 15.
  • Proven ways to double your Web traffic fast. Page 85.
  • What's an acceptable click-through rate for e-mail marketing campaigns - and how many of those clicks will convert to orders? Page 6.
  • When misdirection fails ... and why being misleading and unclear can cost you clicks and orders. Page 92.
  • 5 most common reasons why readers unsubscribe to your e-list - and how to keep opt-out rates to a minimum. Page 31.
  • Over $6,000 in sales from one e-mail. The secret? Reach your subscribers on an emotional - even personal - level. Page 94.
  • How to generate $20,000 a month in online revenues "working" as little as 2 hours a week on your Internet business. Page 7.
  • Do technical topics sell on the Internet? Read this before you try it. Page 97.
  • The one type of product you should never, ever offer to your online subscribers. Page 34.
  • How to earn 20X more per hour than you do now, starting this year. Page 99.
  • The "golden key" to unlocking the Internet riches buried in your opt-in e-list of online subscribers. Page 8.
  • How to calculate the value of each "slot" in your e-mail marketing schedule ... and make decisions about what offers to mail accordingly. Page 102.
  • Quick and easy way to "relaunch" an old product and generate dozens of orders for an e-book or audio program that hasn't been selling. Page 38.
  • Selling tele-seminars for fun and profit: make $9,821 an hour talking on the phone. Page 10.
  • Why you don't always need a new idea to get your subscribers excited about the information products you are selling. Page 106.
  • How to get your buyers to pay all shipping and handling costs. They'll be perfectly happy to do it. Page 41.
  • Building subscriber loyalty with "content e-mails." Plus: can you also sell something in a pure content message? Page 114.
  • Do questions work in e-mail subject lines? The answer may surprise you. Page 13.
  • How I created a huge success with an e-mail that only pulled 7 orders for a $29 e-book. Page 119.
  • Pros and cons of stating your guarantee in your e-mail marketing message. Page 43.
  • Using controversy, debate, and argument to hook the reader with contentious e-mail copy. Page 124.
  • A powerful secret to help you sell more information products online. Page 18.
  • Why Internet marketers can afford to make mistakes that offline marketers can't. Page 127.
  • How to increase profits in your Internet marketing business without generating even one more penny in online revenues. Page 45.
  • The "drop in the bucket" technique for overcoming price resistance when selling expensive information products online. Page 134.
  • The magic of a dollar: why you should construct your information products and price them so that you're charging less than a dollar per tip. Page 19.
  • Increase your online sales by solving the reader's most pressing problem. Page 143.
  • How to get top experts in your field to write your information products for you - for free - and then use their names in your copy to generate thousands of dollars in orders. Page 51.
  • Why you must sell your subscribers what they want to buy, not what you think they would like or should buy. Page 146.
  • Master this classic "problem/solution" copywriting format and watch your online sales soar. Page 54.
  • Long copy sells, but some of my most successful e-mail messages are only one or two sentences. How can this be? Turn to page 152 for the answer.
  • How to gain the reader's attention - and compel him to click through to your Web page - with simple numbers. Page 21.
  • Finding the right ratio of sales to content in your e-mail messages with the 80/20 rule. Page 159.
  • Finding the right "voice" for e-mail marketing messages you distribute to your list. Page 57.
  • Double the size of your e-list this year. Page 164.
  • What works better in e-mail copywriting aimed at specialists: jargon or plain English? Page 23.
  • How to create a successful e-mail marketing campaign by promising to teach the reader something new for clicking on the link and reading the landing page. Page 167.
  • Does segmenting your subscriber list pay off in increased e-mail marketing response rates and more profits? Page 62.
  • How to sell public domain content in a way that makes it unique and that your competitor's cannot copy. Page 180.
  • Increase click-through rates and unique visitors with an "information freemium." Page 24.
  • Get your subscribers to tell you, in advance, the offers and products which they'll buy - before you create and market them. Page 186.
  • Two powerful copywriting techniques you need to learn -- familiarity and curiosity - and how to combine them for greater effect. Page 71.
  • The "help-wanted" formula for writing potent e-mail marketing subject lines. Page 190.
  • How I made a quick thousand dollars with this "cute" little idea. Page 26.
  • E-mail with 3 short paragraphs generates over $5,000 in orders in 48 hours. Page 198.
  • Increase e-mail readership and build subscriber loyalty by sending out e-mail marketing messages that give your readers free content. Page 68.
  • Boost your click-through rate by "scaring" the reader ... or at least raising a concern he wants to read more about. Page 204.
  • How to effectively swipe headline ideas and use them to boost your e-mail response rates. Page 206.
  • How promoting a $30 discount on one of my e-books generated over 200 orders and $10,290 in sales -- quadruple the revenues of the control. Page 224.
  • And so much more....

"I cannot wait to employ selected tactics - some of which I have already identified - from the E-Mail Swipe File e-book. Thanks again, Bob, for exceeding my already high expectations for 'What's next from Bob Bly!'"--Mark Amtower

"I enjoy your promotional e-mails, read every one of them, and save all of them!"--Ernie Schell, former editor, Target Marketing

"I pulled out your E-book Course and read through it again. It had been a few months and I didn't remember it well. Sure enough, there was the answer. I've taken the courses from a couple of other gurus, but I have to say yours is the best overview. I think there's good information in the others, but reviewing your e-book I now see how it all fits together. Now all I have to do is do it."--Ron Guiley

I show you ALL my e-mail
marketing secrets. But the question is:
at what price?

According to an article in Internet Retailer, more than 9 out of 10 online marketers use e-mail to drive visitors to their Web sites and pages, making it the #1 method for generating traffic.

Now, with the E-Mail Marketing Swipe File, you get an insider's look at e-mail copywriting techniques proven to increase click-through rates, conversion, orders, and sales revenues.

Just one idea from the swipe file could help you make thousands of dollars in additional online sales, paying back the cost of the collection with the very first e-mail message you send.

Okay. What's a fair price to charge you to get these "top secret files" ... my complete e-mail marketing campaigns with print-outs of all results?

Well, let's work through the numbers together....

My Million-Dollar E-Mail Marketing Swipe File contains 70 of my e-mail marketing messages.

If I charged you $2,000 per e-mail, having me write these 70 messages for your business would cost you $140,000.

A more cost-effective approach is to have me come in and teach my e-mail writing methods to your copywriters and marketing staff.

And if you had $5,500 plus expenses to spend, that could've been an option for you and your team. Though now that I'm "retired" from the seminar business, it's not.

But the E-Mail Swipe File won't cost you $140,000 ... or $5,500 ... or $2,000 ... or even $100.

The list price of the Swipe File is a very reasonable $59. But order now and save $10! You pay only $49. That comes to under a dollar per e-mail -- less than I charge for 7 minutes of my time.

And that's only if you find the E-Mail Marketing Swipe File to be the most fascinating -- and profitable -- e-mail swipe file you study this year.

If you don't agree, then it won't cost you a penny. Here's why....

Our iron-clad money-back
guarantee of satisfaction

I totally guarantee your satisfaction with this program.

If you are not 100% satisfied with my E-Mail Marketing Swipe File for any reason ... or for no reason at all ... just let me know within 90 days.

I'll give you a full and prompt refund. And you can keep the e-book with my compliments.

That way, you risk nothing.

So what are you waiting for?

To order Bob Bly's Million-Dollar E-Mail Marketing Swipe File on a 90-day risk-free trial basis, just click here now:


Robert W. Bly, Director
    CTC Publishing

P.S. Order Million-Dollar E-Mail Marketing Swipe File today and you get a FREE Special Bonus Report, Online Marketing That Works (list price: $29).

In this 47-page guide to Internet marketing, you'll discover:

  • How to break into your prospect's "e-mail inner circle." Page 6.
  • 27 tips for writing e-mail marketing messages that work. Starts on page 33.
  • How to write, publish, and distribute your own e-newsletter ... and do it in less than 2 hours a month. Page 9.
  • The 10 steps to outrageous online marketing success. Page 3.
  • How I built my e-list from 3,000 names to over 40,000 names in just 6 weeks for less than $1,000. Page 15.
  • Converting leads to sales with the "online conversion" strategy. Page 27.
  • Most common Web site mistakes - and how to avoid them. Page 42.
  • And more...

Best of all, this bonus report is yours to keep FREE - even if you return the e-mail swipe file for refund!

To order the E-Mail Swipe File ... and get your FREE Bonus Report ... just click below now: